The look on the left is their version of the smokey eye - but unlike many smokey eye tutorials, this one includes what to wear on cheeks and lips. I often think that creating the smokey eye is no problem - it's getting the rest of your face to compliment the strong eye that's a challenge.
The look on the right is the NARS idea of bronzed beauty. In addition to taking you through the steps to get luminous skin, you're shown how to recreate the classic NARS eye (gleamy neutrals to enhance any eye color) and a pretty, pouty lip.
Photo credit: Sephora.com